Introducing Afghanistan's Largest Sporting Event
The Afghanistan Premier League is a Twenty20 cricket franchise tournament held in the United Arab Emirates by the Afghanistan Cricket Board.
During the draft-based player selection, you have only 2 minutes to decide on each player. Digital technology powered the entire process. The platform should be able to search for meaningful data from over 300 players and help owners make informed decisions.
The first step Cartoon Mango took was to deconstruct the solution into two applications. One application allows team owners to pick the player of their choice.
The next allows team owners and broadcasters to view the current status and upcoming player selection details.
Double edged approach, Team owners' applications are designed to provide quick access to players and their corresponding stats.
Besides the stats of the current player, the big screen was set up to show the upcoming players for the next round as well.
01. Stakeholder Meetings
We understood both the outline of the platform and the in-depth analysis of each module, every feature, and its relevance to the website.
02. Understanding The Platform
Stakeholder meetings helped us better understand their platform. As a result, we gained a deeper understanding of the website's pain points and strategies.
03. Secondary Research
As part of our research, we analyzed various gaming platforms. As a result, we explored and analyzed other platforms. We conducted a user research study to understand the existing routines and typical activities of our users. Utilizing our findings and pain points, we completed User Journey Mapping.
04. Wireframes
Using medium-fidelity wireframes, we iterated on key elements for each task.
05. Visual Design
The UX/UI designers thoroughly implemented concepts related to interaction and process. We needed to deliver a seamless visual experience to our users.
06. Usability Testing
Usability tests were conducted. To test the first few interactions on the website, we used a clickable wireframe prototype.
Cartoon Mango had the opportunity of launching Afghanistan's biggest sporting event. As a result of our solution, team management was able to make informed decisions during a time crunch using better design approaches. It was hailed as the global standard for sports design. It remains one of the fastest solutions ever developed by Cartoon Mango Digital.