Outlook Business is a prominent business magazine in India launched in 2006 by Outlook Publishing. It covers enterprise, strategy, and markets, providing insightful and thought-provoking content. Its editorial team comprises top business journalists, making it a trusted source of business information for decision-makers and executives in India.

Cartoon Mango collaborated with Outlook Business to develop their digital subscription platform and news and media platform. The goal was to enhance their readers' experience by providing them with high-quality, insightful content that reflects the publication's values of thought leadership, grounded views, rare insights, and fresh perspectives presented in a holistic and global approach.

One of the primary challenges we faced while working with Outlook Business was their transition from a print media to a digital platform. Our team had to ensure that the digital subscription platform provided an experience that was on par with the magazine's legacy, while also delivering added value to subscribers. Our aim was to create a seamless and engaging digital experience that would retain existing subscribers and attract new ones.

To address the challenges faced by Outlook Business, our team followed a comprehensive approach:

1.In-depth research:
We conducted extensive research on the target audience, industry trends, and competitor offerings to gain a deep understanding of the market and identify potential opportunities.

2. Customized design:
Based on the research insights, we developed a customized UI/UX design for the digital subscription platform that aligned with Outlook Business's brand identity and provided an intuitive and engaging user experience.

3. Robust development:
Our development team ensured that the platform was robust and scalable to handle high traffic volumes and could be easily integrated with other systems.

4. Integration with payment gateways:
To provide a seamless payment experience, we integrated the platform with multiple payment gateways and ensured that the process was secure and hassle-free for subscribers.

Continuous support:
We provided continuous support and maintenance services to ensure that the platform functioned smoothly and any issues were addressed promptly.

Overall, our approach ensured that the digital subscription platform we created for Outlook Business provided a superior user experience while being scalable and easy to manage.

The impact of the digital subscription platform developed by Cartoon Mango for Outlook Business was significant. By providing an enhanced digital experience for subscribers, the platform helped the magazine stay relevant in the digital age and attract a wider audience.

The new platform offered seamless access to premium content, allowing subscribers to stay updated on the latest business news and trends at any time and from anywhere. The platform's user-friendly design and intuitive navigation made it easy for subscribers to browse and consume content, resulting in a more engaged readership.

Furthermore, the platform's analytics capabilities provided valuable insights into reader behavior, allowing Outlook Business to make data-driven decisions and continuously improve the subscriber experience.

Overall, the digital subscription platform developed by Cartoon Mango helped Outlook Business successfully transition into the digital era and maintain its position as one of India's leading business magazines.