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Cartoon Mango - UI/UX Design and Application development Company from Coimbatore and Bangalore,IndiaCartoon Mango - UI/UX Design and Application development Company from Coimbatore and Bangalore,India

BCCI - Brand Identity for Domestic Series

Crafting a Cohesive Visual Identity for BCCI's Domestic Cricket Series of All Formats

Catoon Mango - BCCI | Case Study

Overview

Our team at Cartoon Mango was tasked with creating a brand and logo design for the Board of Control for Cricket in India (BCCI) for domestic cricket series of all formats, including Test, T20, and ODI. The designed logos were to be used to represent matches happening in India, and would be included in the trophies for all formats.

Catoon Mango - BCCI | Case Study

The Challenges

Designing logos for such a prestigious organization as the BCCI presented unique challenges. The logos had to be representative of the organization's values, while also being visually appealing and eye-catching. The logos had to be versatile enough to be used for all formats of cricket, and the design had to be adaptable enough to be used in various promotional materials and trophy designs.

Catoon Mango - BCCI | Case Study

The Approach

Our team adopted a user-centric approach to design the logos, focusing on extensive research and collaboration with BCCI to understand the organization's brand values and vision. We explored various design concepts and worked closely with BCCI to refine the designs to meet their expectations.

One of the key aspects of our design approach was to incorporate the different cricket formats into the logos. We created a long format for the Test match logo, representing the traditional and timeless nature of the game. The T20 logo, on the other hand, was designed to be faster and quick, representing the format's shorter duration and high-paced action.

We also ensured that the logos were versatile and adaptable, making it easy for BCCI to use them in various formats. The final logos were designed to be visually appealing and eye-catching while still being representative of the organization's values and vision.

IMPACT

The logos designed by our team for BCCI were well-received and used in domestic and international matches for all formats, including Test, T20, and ODI. The logos were also included in the trophies for all formats, further enhancing their visibility and impact. The branding and logo design project contributed to the promotion of cricket in India and represented BCCI's commitment to excellence and innovation. Overall, the collaboration between our team and BCCI resulted in a successful project that enhanced the visual identity of the organization and contributed to the growth of cricket in India.

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