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Cartoon Mango - UI/UX Design and Application development Company from Coimbatore and Bangalore,IndiaCartoon Mango - UI/UX Design and Application development Company from Coimbatore and Bangalore,India

Mahindra Glyd

Mapping a Eco Friendly Route for Mahindra Glyd

Cartoon Mango Case Study | Mahindra Glyd - UI/UX Design for Mobility Application

Overview

Mahindra & Mahindra's partnership with us for product design resulted in the launch of India's first electric taxi service, Mahindra Glyd. The service was designed with a focus on promoting sustainable transportation and reducing the country's dependence on fossil fuels. Equipped with air purifiers in every vehicle, the electric taxi service provided a clean and healthy transportation option for passengers.We have partnered with Mahindra Glyd for the product design and the overall consumer experience. The mobile app allowed for a hassle-free booking process, while the in-cab experience prioritized safety, comfort, and sustainability.

Mahindra Glyd - UI/UX Design for Mobility Application

The Challenges

The primary challenge was to design an intuitive and user-friendly platform that aligned with the company's vision for sustainability. The team had to ensure that every aspect of the product design, from the cab's interiors to the mobile app, met the highest standards of safety, comfort, and eco-friendliness.

Illustration of Cab and Taxi Booking APplication

The Approach

Mahindra & Mahindra partnered with our team for product design to create a user-centric and mobile-first approach for Mahindra Glyd. The team used extensive research and testing to design an intuitive and user-friendly interface that aligned with the company's vision for sustainability.

The team focused on designing a seamless experience for passengers, from booking a cab to in-cab experience, with an emphasis on eco-friendliness and safety. Our team leveraged its expertise in product design, user interface, and customer experience to ensure that the product met the needs of modern-day consumers.

The Impact

The partnership between Mahindra & Mahindra and our team resulted in the launch of Mahindra Glyd, India's first electric taxi service, which was a resounding success. The product design and focus on consumer experience made it the preferred choice for people seeking clean and healthy transportation options, setting a new benchmark for eco-friendly transportation in India. Mahindra Glyd and Cartoon Mango collectively won the "Best Ergonomic Product Design" award by NASSCOM, highlighting the success of the partnership between Mahindra & Mahindra and our team. This award recognized our team's contribution to the design and development of a product that prioritized sustainability, safety, and comfort, while also providing an exceptional user experience

UI/UX Design Cab and Taxi Booking APplication
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