Designing a seamless user experience for Kotak 811 digital savings account
Kotak Mahindra Bank launched the first no-minimum balance digital savings account in India, known as the 811 digital bank account. It offers a virtual debit card within the mobile banking app. To improve the user experience and make it more seamless, Cartoon Mango collaborated with the bank to revamp the platform's design and perform front-end development.
The primary challenge faced by Cartoon Mango while working on the Kotak 811 digital savings account was designing a seamless user experience that would cater to first-time banking users. As a zero-balance account, the platform had to be easy to onboard, intuitive to use, and accessible on multiple devices. The team had to ensure that the platform's interface was clear and concise while also providing guidance on document submission and verification, as well as real-time feedback to ensure that users completed the process successfully. The team focused on developing a mobile-first experience to cater to the majority of users who access the platform through their smartphones.
Cartoon Mango adopted a comprehensive approach that involved several key steps:
The team conducted extensive user research to identify pain points and needs of first-time banking users. The team used this feedback to inform the platform's design and development, ensuring that the platform met the needs of its target audience.
Based on the insights gathered from user research, the team focused on designing a mobile-first experience, as a majority of users would access the platform through their smartphones. The team optimized the design to ensure that the platform was easy to navigate, with clear and concise instructions for account creation and management.
The team undertook front-end development to ensure that the platform was visually appealing, intuitive to use, and accessible on multiple devices. The team used modern front-end frameworks and technologies to ensure that the platform was responsive and performed flawlessly under different scenarios.
Extensive usability testing was carried out to ensure that the platform was easy to use, accessible, and met the needs of first-time banking users. The team incorporated user feedback to continuously improve the platform's design and functionality.
Through a user-centric approach, mobile-first design, and front-end development expertise, Cartoon Mango was able to design and develop a seamless user experience for Kotak 811 digital savings account, resulting in a user-friendly platform that met the needs of first-time banking users.
By working with Cartoon Mango to revamp the design and undertake front-end development for the 811 digital bank account platform, Kotak Mahindra Bank was able to provide a more seamless and user-friendly experience for its customers. The mobile-first approach and user-centric design helped to make the account opening process easy to navigate, with clear and concise instructions for first-time banking users.
Additionally, the usability testing conducted by the team helped to incorporate user feedback and continuously improve the platform's design and functionality. The end result was a visually appealing and intuitive platform that was accessible on multiple devices and met the needs of Kotak Mahindra Bank's customers.